The Association for SEO Professionals has been established primarily to develop and implement a set of best practice standards for organisations and professionals practicing in the field of Search Engine Optimisation, in order to establish as set of SEO guidelines and SEO certifications for the South African SEO industry.

Our goal is to provide a foundation for growth of the SEO industry through increasing awareness, providing education and promoting the practice of Search Engine Optimsiation in South Africa by creating a clear understanding and appreciation of the field as a marketing practice. Read more about the Objectives of the Association for SEO Professionals South Africa.

SEO Certified
SEO Core Values

The Association further aims to provide an independent platform for companies to gather insights and clarification on what to expect from SEO Professionals. Additionally, the Association provides a directory of SEO Professionals (Certified and non-certified) who have committed to the SEO Code of Ethics. These SEO Professionals are endorsed by the SEO Association and are permitted to carry the SEO Professional South Africa logo on their website and marketing information. This seal will be removed should any SEO Professional be found to be practicing outside of the best practice guidelines as agreed to under the SEO Code of Ethics.