How to do SEO
Search Engine Optimisation is a practice that requires experience and skill. There are so many variables that Search Engines use when determining rankings that is almost impossible to crack it first time round.
It takes a lot of time and a lot of commitment and dedication to develop a website that complies with the Search Engine Best Practice Guidelines, while simultaneously raising the website’s popularity and authority.
That’s why companies solicit the experience of certified and experienced Search Engine Optimisation Professionals.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
Google has published an SEO Starter Guide to try to help companies better understand some of the basic on-site elements that are important to SEO.
This guide won’t tell you any of Google’s secrets that’ll automatically rank your site first for queries in Google, however by following the best practices outlined in the document it will make it easier for search engines to crawl, index and understand your content.