What is a PPC Management Consultant?

Pay per click Management Consultants or PPC Account Executives focus on evaluating and maintaining pay per click campaigns for their clients. They provide a wide array of tools and processes that ensure that the correct keywords are being chosen for each advertisement. Pay-per-click executives take part in keyword analysis to determine what the best keywords are to focus on based on different criteria.

Pay per click management can dramatically improve click-through rates and relevance to what users are searching for in search engines and other avenues of advertising.

Responsibilities may include:

  • Keyword Research: Creating & refining keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
  • Implement successful bidding strategies and effective keyword management.
  • Create, monitor, revise and optimise ad copy to achieve optimal click-thru-rates (CTR).
  • Analyse and assess the performance of campaigns optimise advertising campaigns in line with the compay’s objectives.
  • Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.

Typical Requirements may include:

  • Analytical and problem-solving skills
  • Strong knowledge of business
  • Excellent command of the English language, both oral and written
  • Creative ad writing
  • Excel skills
  • Google Adwords Advertising Professional Certification
  • Experience with or certification in Google Analytics
  • Knowledge of Conversion Tracking & Goal Funnels