SEO Association Objectives
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Objectives of the SEO Professional Services Association
- Promote best practice guidelines and code of ethics for Search Engine Optimisation Professionals.
- Provide a platform in which SEO Professionals or Organisations who are not implementing best practices can be identified and encouraged to adopt best practice guidelines to protect the SEO Profession.
- Inform companies of what SEO Professionals do and what should be expected from SEO Professionals.
- Educate companies on the practice of SEO and what questions should be asked when seeking out Professional SEO services.
- Offer an advisory service to companies needing interpretation or clarification of SEO terminology or practices presented to them by SEO Professionals.
- Assist companies in identifying black-hat SEO Spamming tactics utilised by SEO Professionals and to report such practices to the respective search engines.
- Provide a directory of certified and/or non-certified SEO Professionals and SEO Companies who have agreed to practice within the SEO Code of Ethics and best practice guidelines.
- Establish an open networking forum to enable companies to make more informed decisions regarding SEO services.
- Encourage the creation of a shared knowledge center for the search engine marketing industry.
- Support the development of the SEO industry through promoting certifications, skills development, training, conferences and seminars adopting SEO best practice techniques.
- Promoting job and career opportunities withglobally for the Search Engine Optimisation Profession.
- To increase the quality of available skills within the Search Engine Optimisation Profession globally.